client

Canon

Overview

We’re beyond thrilled to introduce our latest campaign for Canon ASIA, in collaboration with Paradox Media, launching the brand-new PowerShot V1 and EOS R50 V—Canon’s latest vlogging cameras built for creators.

To bring this campaign to life, Balance handled the full production scope from start to finish, covering video production, direction, sound and music design, photography, and post-production.

🎬 The Production Journey:

• We created seven films, including one main film and six social films to highlight the cameras' features and storytelling capabilities.
  
  The main film was directed by the incredible Robin Mahieux (France), whose global expertise brought a fresh perspective to the project.
  
  The social films were helmed by two incredibly talented directors, Boyc and Too (Thailand).
  
  Production was anchored in Vietnam, but post-production was truly a global effort:
  ✂️ Editing – Italy
  🎨 Color Grading – Hong Kong
  🎵 Music Composition – Japan
  
  It was an exciting challenge to craft content that speaks directly to today’s content creators, and we couldn’t be prouder of the result. Huge thanks to Canon, Paradox Media, and our talented global team for making this possible!
  
  🔗 Check out the films below:
  🎥 Main Film: https://lnkd.in/gSHs3t3W
  📱 Social Films:https://lnkd.in/g2fUupmh
  https://lnkd.in/g4ca28yT
  (More coming in the next few weeks!)
  
  We’ll be sharing more behind-the-scenes and creative insights from this campaign in the coming weeks—stay tuned!

A Global Effort:

A big shoutout to our incredible team and partners who made this happen.

project credits

BALANCE
PARADOX

JACK MORTON