Overview

Our Generative AI services fuse advanced AI tools with cinematic production and traditional VFX expertise, allowing us to create high-quality visual content faster, without sacrificing craft or creative intent. We use AI as a powerful accelerator, not a replacement, combining it with hands-on visual artistry to build expansive worlds, generate characters, refine performances, and deliver polished, brand-ready visuals across platforms. This hybrid approach unlocks rapid exploration, efficient scaling, and visually ambitious ideas, bringing together the speed of AI and the precision of classic VFX to deliver the best of both worlds.

AI Capabilities

DESIGN / CONCEPTUAL

Generative AI allows characters and objects to be developed directly from simple sketches or rough drawings, translating form, proportion, and creative intent into fully realized designs. At Balance, AI is used selectively as part of the concept-building process, guided by artists with decades of experience who ensure every outcome remains authentic and original. Even when AI is involved, all results are rooted in artist-led concepts, with AI serving to enhance, refine, and accelerate ideas rather than replace the creative vision behind them.

Immersive set design

Generate production ready visuals and videos from text or image prompts within a dedicated creative workspace, where ideas can be explored without the constraints of physical production. This is where AI truly shines, rapidly visualizing virtual sets at multiple scales, from intimate studios to expansive cities, natural landscapes, or fully branded environments. By compressing what once took weeks into days or even hours, AI enables faster decision-making, broader creative exploration, and the freedom to test bold set designs before committing to final execution.

We Control AI properly

With only a starting image and an ending frame, AI can generate fluid, natural motion that brings ideas to life through seamless transitions movement. At Balance, we understand both the strengths and limits of AI-driven motion. Every frame is carefully directed under strict creative supervision, ensuring AI follows the director’s intended camera language, movement, and visual rhythm with precision. Backed by a strong VFX team, we maintain full control over the process, guiding, refining, and correcting AI outputs to achieve cinematic accuracy. This level of motion control is where our hybrid approach truly stands apart, and it’s a confidence few teams can genuinely claim.

Expensive VFX shot in AI

With AI, we can access and apply complex visual effects such as fire, explosions, smoke, debris, and collisions effects that would traditionally demand significant time, budget, and resources in conventional VFX pipelines. By integrating AI into our workflow, these high-impact visuals become faster to prototype, easier to iterate, and more efficient to execute, while still being refined and finalized under the supervision of our experienced VFX team.

VO AI generated with perfect lip sync

AI precisely synchronizes mouth movements with audio or text, ensuring natural, lifelike speech delivery. Every expression and mouth shape is carefully aligned to create performances that feel authentic, believable, and visually seamless across languages and formats.

Background Transformation

AI allows us to rebuild visuals from real human subjects, then seamlessly replace or extend backgrounds using existing images or footage with high precision and natural results, preserving the original subjects while delivering flexible, brand-safe visuals, all under full creative and technical control.

AI Usage Terms & Conditions

Balance uses Generative AI with full client awareness. All AI-generated content is carefully reviewed, aligned, and approved to ensure originality, brand safety, and creative integrity, with AI serving as a supportive tool within our hybrid workflow.

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