Dulux - the rHythm of blues

social clip series

Overview

The Rhythm of Blues celebrates Dulux’s Colour of the Year 2026 through three expressive shades: Slow Swing, Mellow Flow and Free Groove, each evoking a distinct emotional rhythm, from calm and comfort to warmth and freedom. Together, they form a versatile palette that transforms living spaces into personal stories of balance and expression.

Balance had the opportunity to collaborate on this social-first campaign series, translating Dulux’s vision into engaging visual narratives. Through dynamic storytelling and refined art direction, the campaign brings the transformative power of blue to life, inspiring audiences to reimagine their spaces through colour.

OUR Feature clips & Vlogs

Our creative assets were rolled out extensively across TikTok and Facebook, coming to life on both Jun Phạm’s and Dulux’s official channels. Designed for social-first impact, the content sparked strong visibility and engagement, allowing the campaign to connect naturally with audiences across multiple touchpoints.

PHOTOGRAPHY

We also had the opportunity to produce this photography series, fully built and executed inside a studio environment with a carefully designed set and professional lighting setup. The key visuals express mobility, bold perspectives, and creators in confident motion. These images were widely deployed across Dulux’s microsites and campaign touchpoints throughout Vietnam.

COLOR GRADING

We delivered a full color grading process, carefully consolidated and refined to align precisely with the client’s visual direction and creative requirements, ensuring consistency, mood accuracy, and a polished final look.

VFX

We integrated VFX into the final deliverables to enhance visual impact while ensuring every detail met the client’s creative and technical requirements. Through careful execution and quality control, all effects were refined to achieve the highest visual standard, aligned precisely with the intended look and performance.

BEHIND THE SCENES

Behind the scenes, nearly 50 crew members worked relentlessly over just 14 nonstop hours to bring the project to life. From set build and lighting to performance, coordination, and final execution, every team moved in sync, allowing us to complete the shoot efficiently and deliver the work to the client at the highest possible quality.