PfIZER

Overview

This project seeks to raise public awareness about Streptococcus pneumoniae and the importance of preventative care through an engaging 2D animated music video. Blending education with creativity, the video uses animated lyrics, relatable characters, and Pfizer’s warm, friendly color palette to communicate key health messages in a way that feels accessible and uplifting. It’s not just about spreading information — it’s about inspiring shared responsibility and a lasting awareness of community well-being.

OUR STORYBOARD

Our storyboard was thoughtfully crafted to visualize the balance between education and engagement. Each scene is designed to seamlessly blend lyrical storytelling with animated moments that highlight preventative care messages in an approachable and relatable way. The narrative flow ensures clarity while maintaining an uplifting tone, supported by friendly character design and dynamic compositions. Through this visual structure, Balance aims to make complex health information more digestible and enjoyable, ensuring that every frame serves both purpose and emotion.