Beer SAIGON lager
key visual and ITVC FOR SPRING 2026
Overview
For Spring 2026, Beer Saigon Lager presents a KV and iTVC series built around “One Invitation, A Greater Tet” — where “Một” is the start of countless connections. Beer Saigon Lager appears in familiar Tet moments through simple, heartfelt invitations like “Dzô một cái,” “Kính một ly,” “Chúc một câu,” spreading warmth from one gesture to many homes. Through this project, Balance has the opportunity to craft a cohesive creative world, turning everyday cultural expressions into emotionally resonant visuals and stories that amplify one invitation into a big Tết celebration
BEER SAIGON LAGER KV
OUR Feature iTVC Series
15s: 16x9 Ratio
15s: 4x5 Ratio
These are 15-second iTVC adaptations produced in multiple aspect ratios, carefully developed to ensure flexibility and seamless application across a wide range of communication objectives and media platforms. Each adaptation is optimized to maintain creative consistency and storytelling impact while effectively meeting the technical and contextual requirements of different touchpoints.
15s: 9x16 Ratio
6s: 16x9 Ratio
6s: 4x5 Ratio
This 6-second version is a condensed adaptation of the 15-second iTVC, developed to deliver the message in a shorter, more dynamic format. Despite the reduced duration, we have carefully retained the most distinctive and signature elements, ensuring Beer Saigon’s core message is communicated seamlessly, accurately, and with strong brand recognition across fast-paced media touchpoints.
6s: 9x16 Ratio
KV Series
In addition to the iTVC series, we had the opportunity to develop the KV series as an integral extension of the campaign. The KVs translate the core idea into a strong visual language, capturing authentic Tet moments and the warmth of shared invitations. Each KV is designed to reinforce brand presence while maintaining consistency in tone, storytelling, and emotion across touchpoints, ensuring Beer Saigon’s message is expressed clearly, cohesively, and impactfully throughout the campaign.
High-fidelity 3D Modeling process
This captures our 3D process as we transform the product from initial modeling into the final visual, ensuring precision, consistency, and a seamless translation of the creative idea into polished KV executions.
iTVC & KV Adaptation
This section highlights how our iTVC and KV assets are adapted across different formats and platforms, ensuring creative consistency while optimizing each execution to meet specific technical requirements and communication objectives.
client
Beer Saigon Lager
Credit
Balance | Ogilvy
Directors
Dong Wun Guan
SUMMARY
For Spring 2026, Beer Saigon Lager presents a KV and iTVC series built around “One Invitation, A Greater Tet” — where “Một” is the start of countless connections. Beer Saigon Lager appears in familiar Tet moments through simple, heartfelt invitations like “Dzô một cái,” “Kính một ly,” “Chúc một câu,” spreading warmth from one gesture to many homes.
Through this project, Balance has the opportunity to craft a cohesive creative world, turning everyday cultural expressions into emotionally resonant visuals and stories that amplify one invitation into a big Tết celebration