client

SABECO - Saigon Beer

Overview

Balance proudly delivered the key visuals (KV) for Saigon Lager’s Tet campaign, “63 mo ra 1 Tet”, meaning a celebration of unity across Vietnam's 63 provinces during the Lunar New Year. The project includes one thematic KV and seven regional KVs, each featuring iconic landmarks in a captivating 3D papercut style that reflects local culture and pride. Balance handled the entire 3D execution, emphasizing a seamless balance between key and supporting elements, sophisticated lighting, and the polished beauty of the product.

The visuals embody the vibrancy and togetherness of Tet, creating a visually stunning narrative that ties Vietnam’s diverse regions into one shared celebration. These KVs are the campaign's driving force, appearing across multiple platforms, including OOH, POSM, and digital channels. By blending artistic innovation with cultural storytelling, the campaign successfully spreads festive cheer while highlighting Saigon Lager as a unifying symbol for Tet celebrations nationwide.

project credits

BALANCE

OGILVY