WHEElchair accessible vehicles SAFETY GUIDE
Overview
Balance had the opportunity to develop a 2D animated safety guide focused on wheelchair accessible vehicles, designed to communicate essential safety practices in a clear and approachable way. The project translates important but often technical information into simple, easy-to-follow visuals, helping users, caregivers, and drivers better understand how to navigate and operate these vehicles safely. Through thoughtful storytelling and clean animation, the film ensures accessibility not just in mobility, but also in communication, making safety more inclusive, engaging, and easy to retain.
OUR STORYBOARD
Our storyboard was thoughtfully crafted to visualize the balance between education and engagement. Each scene is designed to seamlessly blend lyrical storytelling with animated moments that highlight preventative care messages in an approachable and relatable way. The narrative flow ensures clarity while maintaining an uplifting tone, supported by friendly character design and dynamic compositions. Through this visual structure, Balance aims to make complex health information more digestible and enjoyable, ensuring that every frame serves both purpose and emotion.
client
Pfizer
project credits
VISUAL - BALANCE
Fortune Media